What’s all this talk about “safer beauty”??

Beautycounter Safer Skincare and Makeup

Y’all, I’ve got to be honest with you: I have a new obsession. It’s called #switchtosafer.

After I had Adeline, I became hyper sensitive about what was inside the products I put on her skin. I think it was the realization that she was so pure. As a freshly born babe, her skin hadn’t even seen direct sunlight! So it certainly hadn’t directly absorbed any chemicals from lotion, shampoo, sunscreen, body wash, etc… and that realization made me think twice about every single thing I rubbed on her skin.

Then I wondered, what am I putting on my skin that rubs against her skin? And don’t even get me started on what did I use while I was pregnant that also affected her?! That’s a hole we just don’t want to go down.

To me, Adeline was a “new beginning,” and I wanted to make sure everything that touched her skin was the least harmful product possible. I wanted to make sure it was as safe for her as possible.

Enter my discovery of the #switchtosafer beauty movement.

Beautycounter Charcoal Bar and Mask Safer Beauty

Did you know that in the United States, there are almost no regulations on the beauty industry? The last federal law passed regulating the safety of the ingredients in personal care products was in 1938. NINETEEN THIRTY EIGHT, y’all. (source) Think about how much has changed since then. The beauty industry throws around all sorts of terms – natural, organic, blah blah blah – but in all reality, those words hold no weight. There’s nothing holding them accountable to what those words mean in the beauty industry because the FDA has no power to recall items or regulate how those terms are used. (source)

The Environmental Working Group (EWG) has done a lot of work so that we can be more knowledgeable about what’s inside the products we use. They’ve created a website called Skin Deep where you can search all of the products you use – face wash, makeup, shampoo, etc. – and they rate them based on their hazard concern from 1 (low concern) to 10 (high concern). These ratings are based on the ingredients in each product and what information is (or isn’t) available about their safety in personal product usage. (You can read more on how ratings are picked here.)

The most awesome part is that they have an app for your phone (called Healthy Living), so you can scan your products from your house! I got to scanning everything in our bathroom cabinets and quickly freaked out.

My daily hair product: 6
Bodywash: 5
Shampoo: 5
Conditioner: 5
Facewash: 5
Makeup remover: 4
Face lotion: 3
Blush: 6
Mascara: 3
Deodorant: 4
Toothpaste: 3
Adeline’s Baby Lotion (and it was Burt’s Bees!): 5
Adeline’s Baby Body Wash & Shampoo (Aveeno!): 4

You may be thinking those are middle of the line products, but think about all of those “moderate concerns” for cancer or developmental toxicities added together. And THEN the fact that I use every single one of those products once or twice every single day. Yikes.

This GIANT realization and the beginning of my life-changing switch to safer beauty happened at the same time that I discovered Beautycounter.

From one drugstore beauty buyer to the next, I’m always skeptical of direct sales stuff – mostly because I’m cheap, but also because I’ve been disappointed a lot. I’ve been to many direct sales parties and, frankly, I’m just not interested.

But the thing that caught my attention about Beautycounter is that they are all-in on this movement for safer beauty products. They stand behind their mission for safer beauty with their “Never List” of 1,500 questionable or harmful chemicals they do NOT use in any of their products. They also publicly advocate for stricter federal laws to regulate safety and transparency in this industry because they believe in getting safer products into the hands of everyone.

So, I went to a Beautycounter Social – partially because I wanted to support my friend, but also because this idea of safer beauty products sparked my interest.

And, y’all, I am so in.

I didn’t buy anything from the first social I attended, but I agreed to host my own because I wanted to reap the host benefits. I had sampled the charcoal bar and fell in love with it because my face immediately started to clear up. The idea of rubbing black soap on my face was a little freaky, but the stuff worked like a charm and it wasn’t made up of harmful chemicals!

Beautycounter Safer Beauty Products

At my social, I ordered the nourishing cream cleanser, nourishing cream exfoliator, charcoal bar, tint skin foundation, mattify finishing powder and baby oil (used as a makeup remover AND for my baby). I dove right in because I loved what I had used and I wanted to clear my cabinets of the junk that they held.

Can I tell you that I haven’t been disappointed?? Since I started using Beautycounter’s face cleansing products in July, I look forward to washing my face every night! I love the smell, I feel like I’m pampering myself, they do a great job of removing my makeup and I know what I’m using won’t harm me or my baby. The best part is that my skin has been changing!! I still have breakouts (because HORMONES, CAN I GET AN AMEN), but they are drastically fewer and they don’t last as long. My skin is noticeably softer and, for once in my makeup-wearing life, I’m not embarrassed to be found without makeup on – at home or out and about.

I wish there was a way to say that and NOT sound like an empty sales pitch because it’s truly not. I hemmed and hawed about whether or not to become a consultant with Beautycounter because of exactly what I said earlier – I’m not into the direct sales thing: I’m cheap and I’m generally not into fancy beauty products. But over the past several months, I haven’t shut up about it. I’m obsessed with sharing Beautycounter with my friends, but I’m also passionate about sharing my newfound knowledge about switching to safer products in general. Beautycounter isn’t the only company who makes products rated 1 on the EWG Skin Deep website – there are many others! But Beautycounter is committed to getting safer products into the hands of everyone, and I am, too. For your sake, my daughter’s sake, and my own sake!

I plan on sharing more about my journey with Beautycounter, the products I’ve changed out as I #switchtosafer and I’d LOVE to chat with you more about any of this if you’re interested! Email me (laurenwithbeautycounter@gmail.com), comment below, or check out my “Why Safer Beauty” tab above to read more about my journey!

Tell me: what products do you use everyday that you want to #switchtosafer!?

*All photos in this post belong to Beautycounter.