So many people respond with sweet congratulations when I opened my shop last month. (I can’t believe it’s been a month already!) Many of them also mentioned that they’ve been wanting to do the same thing for a while, but didn’t have time or were too intimidated to make it happen.
I was in your very shoes for a long time, my friends. The thought of getting everything ready for my shop was completely overwhelming and the thought of it turned me away every single time. But now that I’m on the other side and I pushed through it all, I’m so glad I did. And I want to encourage you to do the same thing!!
When I got serious about wanting to change my shop from a dream to a reality, I told myself I’d do one thing for my shop every day, no matter the size. I made a lot of lists, brainstormed names and items and pricing, and eventually it all came together. After a lot of hard work, that is. But it was an absolute blast and I can’t tell you how much my excitement grew with each completed step!
So for those of you who are on the fence, but intimidated, here are some steps you can take to making your shop a real, live business!
1. Make a list of what you want to sell and how much you would price it. I did this a few weeks before I started really working hard, and that was helpful to have already thought out and on paper when the time came to start listing items. It also helped me see what I needed to create before I could open my shop.
2. Start making things. Whether it is working on an actual item to sell or on the wording for an item’s description, every little bit counts as working toward your goal of a launch day. There are a lot of small and big parts to opening your shop – so just do something every day!
3. Pick your hosting site and create the shop. Your shop will remain “closed” until you change the status to open, so no one will even know you created one until you’re ready! Spend an hour or so perusing how you set up listings and what all will be required before you commit to the host.
4. Start taking photos of your items (if they are physical items!), or figuring out how you want to display them online if they are digital, like mine.
5. Think through how you want to package or ship your items. If you are selling physical items, figure out how you want to package them creatively to go that extra mile in customer service. I ship my files via email, so I created a “thank you” pdf that I send with every order that includes my logo and a sincere letter of thanks to my customer.
6. Open your shop!!
Now that it’s on paper, it doesn’t look so intimidating, right?! Use your lunch breaks, evenings, or even wake up early to do some hustling before you go to your day job. I’m not telling you it’s going to be easy – in fact, I want you to know this takes work. But, if this is something you’re passionate about, you will absolutely love every step in the process. So get to it! And let me know how your process is going. I would LOVE to answer any questions you have or just be the cheerleader you need to get to work!